The Social Media Guy is actually Yianni Garcia, a social media strategist for the Digital Influence Group and full-time Puertorican who enjoys the infinite wonders of the social web. Before beginning his adventure at DIG, Yianni spent his time at Boston University, working in cause-branding and adding new words into the Spanish and English dictionary (like hugengous . . . meaning REALLY BIG and Viralness). He is always up for conversation, especially about social media marketing, viral marketing, new web 2.0 applications, online startups, social web and the green movement, consumer tech products and everything — really.
