Josh Spear, founding partner of Undercurrent, confronts Steve Rubel about Edelman’ s lack of human sensitivity and social media understanding when they created the fake Wal-Mart blog.

Wal-Mart has learned from its mistakes. I wrote a post about Wal-Mart’s check-out blog, which I absolutely love. It gives consumers an insight of how buyers choose what goes on Wal-Mart shelves, all from the voice of the actual movers and shakers at Wal-Mart, not an Edelman account executive.