Thought of the Day No comments yet
Conversation never goes out of style. 30 second spots come and go. Editorials print, impress and fade. Ultimately the relationship your customers build with your brand is what secures loyalty and growth. And like all good relationships, one must be open, listen and respond. Add a slice of social media to your marketing mix and start the conversation. People will love you for it and you’ll be hooked in no time. Promise.
What can you do? Blog. From top to bottom (your CEO) or vise versa (your people), blogging will inject culture and personality to your brand. Thought leadership tends to be a common side effect of corporate blogging done right too. Use Facebook, specially if your brand aligns with Gen-Y and young professionals. 80% of all college students in America are active Facebook users. Do some micro blogging if you’re REALLY going all the way with social media. And last but not least, don’t forget to search engine optimize your web properties. This is of utmost importance. People need to find your web properties and conversations organically in order to participate. That takes some SEO genius.






